Ra.One is a 2011 Indian science fiction superhero film directed by Anubhav Sinha, and starring Shah Rukh Khan, Kareena Kapoor, Armaan Verma, Arjun Rampal, Shahana Goswami and Tom Wu in pivotal roles. The script, written by Sinha and Kanika Dhillon, originated as an idea that Sinha got when he saw a television commercial, and which he subsequently expanded. The film follows Shekhar Subramanium (Khan), a game designer who creates a motion sensor-based game in which the antagonist (Ra.One) is more powerful than the protagonist (G.One). The former escapes from the game's virtual world and enters the real world; his aim is to kill Lucifer, the game ID of Shekhar's son and the only player to have challenged Ra.One's power. Relentlessly pursued, the family is forced to bring out G.One from the virtual world to defeat Ra.One and protect them.
Principal photography began in March 2010 and took place in India and the United Kingdom, and was overseen by an international crew. The post-production involved 3-D conversion and the application of visual effects, the latter being recognised as a technological breakthrough among Indian films. With a budget of at least INR1.25 billion (US$19 million), Ra.One was one of the most expensive Indian films at the time of release. The producers also spent INR520 million (US$8.0 million) on the film's promotions, which involved a nine-month publicity campaign, brand tie-ups, merchandise, video games and viral marketing.
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