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DAVID BECKHAM has designed a collection for British brand Belstaff - a menswear offering inspired by "reviving luxury moto classics that have been redefined by Beckham's iconic personal style". The former footballer will also star in the label's 2014 global advertising campaign, photographed by Peter Lindbergh in rural Buckinghamshire.

The campaign depicts a "band of brothers" led by Beckham, travelling around the English countryside on their motorbikes, something Beckham enjoys off-camera, too.

"I've always loved motorbikes," Beckham told us at the Belstaff store opening in London. "But I've never really been allowed to ride them. Obviously now that I've finished playing, it's enabled me to spend more time on my bikes, which is great."

The Beckham for Belstaff collection will launch exclusively at Belstaff stores worldwide and Belstaff.com in March 2014, and will then roll out with select global distribution in June 2014. 

Watch David Beckham's biker boy moment, here.

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GIVENCHY's new CEO, Sebastian Suhl - who joined 18 months ago from Prada Group - has spoken about the brand's impressive growth over recent months, revealing it's just the beginning. The LVMH-owned label has enjoyed a near doubling of like-for-like sales this year in its existing store network - and Suhl plans to open 26 more boutiques next year to allow the growth to continue.

"I think the brand was really just waiting to explode," he toldWWD. "I think we have an exceptional brand on our hands. This has been one of the great maisons in couture history and in general."

A 4,000sq ft flagship opened on Paris's Avenue Montaigne last week, with planned openings in New York, London, Rome, Milan and Tokyo in 2014. Givenchy is set to post 2013 revenues of almost £160 million, market sources predict, reaching half a billion within the next few years.

He added of creative director Riccardo Tisci: "He's been effectively leveraging the Givenchy DNA with his own hands, and he's given the house amazing codes. Our product is very much desired."

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WHO is Britain's most stylish star? The British Fashion Council (BFC) has asked you to decide, as it opens voting for this year's British Style Award - an accolade always chosen by the public.

Selected by the BFC, the 2013 shortlist features 20 names - some more surprising than others - from Dermot O'Leary, Idris Elba, Jamie Hince and Ben Whishaw to Kate Moss, David Beckham, Harry Styles, the Duchess of Cambridge and Helena Bonham CarterAlexa Chung is noticeably absent from this year's list, having won the accolade for three consecutive years running. However, there is still a chance she may steal the crown again - all you need to do is click on the "Other" option on the online voting page.

The final winner will be revealed on Monday December 2 at the British Fashion Awards ceremony held at The London Coliseum.

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REALLY, what's all the fuss about? The great British high street has spent years rubbing shoulders with America's finest - Gap, Banana Republic, Abercrombie & Fitch and most recently, Club Monaco. Furthermore, Brits have been shopping J Crew wares via its website as soon as it started shipping here (the online cashmere shop is a must visit - every shade and every shape your heart could possibly desire). With clever editorial devices such as "Looks we love, nine answers to what am I going to wear today", what can the bricks-and-mortar store - and its staff - offer that its website and editorial team can't?

Well, for one thing, this mega, 17,000sq ft flagship on Regent Street is a treat for the senses. It's a delight to spend time here, which certainly can't be said for all high street retailers. With the Serge Mouille light fixtures, the vintage sofas and the gallery's worth of modern art - framed colourful silkscreens sourced from antique dealers, Ed Ruscha exhibition announcements, Ellsworth Kelly posters and quirky London bus scrolls - that lines the walls of this light-filled emporium, one could happily move in.

Part of the J Crew appeal in the US is the shiny happy sales assistants who aren't only up to speed on stock availability and navigation, but deliver it all with a smile. When it comes to customer service, Americans just breed them better, although so far so good: the attitude seems to have passed along to the British J Crew staff, who are dressed in denim shirts with sleeves rolled up and sparkling paste necklaces.

If there are a couple of annoyances about J. Crew opening its doors this side of the pond, the first is that everyone in London is now in on the secret. No longer can you be smug in your J Crew purchase, pretty confident that no one else is likely to be wearing what you are. The other is that the requisite J Crew store visit can be scratched off the Things To Do In New York list.

Then again, with prices marginally hiked up here due to import duties (the same is true all US retailers, Club Monaco and Victoria's Secret included), it's still worth a browse stateside. Think £348 for a sweater with a sprinkling of gems; £135 for the toothpick jeans; £69.50 for a classic white shirt, and from £49.50 for a gem-clustered necklace.

A final note to combat the problem of sartorially copying colleagues and friends: buy it and wear it three weeks from date of purchase. By then, said item would have already flown from the shelves. If this morning's throng of feverish shoppers is anything to go by, nothing hangs around here for long.

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SO WHO are the design names to watch in Scotland now? The buyers from Harrods and Liberty have a few names in mind, unveiled yesterday at designer fashion showcase Scotland Re:Designed. Young Scottish Designer of the Year Jennifer Morris and 11 fellow exhibitors showcased their spring/summer 2014 collections in the temporarily transformed Harvey Nichols' basement car park in Edinburgh.

Kicking off the four-day fashion showcase, which includes an open designer showroom and a series of public workshops, the catwalk show was opened by Burberry model Amber Anderson - wearing Rebecca Torres, whose clients include Roisin Murphy and Mollie King from The Saturdays. Fellow exhibitors Bebaroque, Common People, ESK, Jaggy Nettle, Rosie Sugden, John & Pearl and William Chambers joined Morris and Torres to show their designs on the catwalk, while interiors specialists Abigail Ryan, DC Dalgliesh and Silken Favours were also identified as promising design businesses by the judges.

"Common People, ESK and Jaggy Nettle showed luxurious ranges with a clean contemporary edge proving that knitwear can have great diversity," said Harrods buyer Eleanor Higgs. "These designers planned their collections in great detail and focused on colour which is a key factor for our customers, who look for innovation and a point of difference in their garments".

Alongside buyers from Harrods, Liberty and Edinburgh boutique Jane Davidson, the panel consisted of industry judges including Paul Smith visual merchandiser Marta Gomila, Topman creative director Gordon Richardson and Victoria & Albert Museum fashion curator Jenny Lister.

"Scottish fashion is so interesting because of the dichotomy between rural crafts and edgy contemporary fashion," said V&A fashion curator Jenny Lister. "Young designers need to create unique pieces with a marketable story to succeed. The story behind DC Dalgliesh stands out for me because they brought an old company back to life by combining traditional techniques with modern technology."

The judges reviewed over 50 applications and considered workmanship, design quality, green credentials, stockists and the overall profile of the business.

"I was impressed that the 12 designers married their heritage with a completely modern viewpoint," said Liberty buyer Ben Andrew. "ESK Cashmere has huge potential because there's a real gap in the market for a luxury men's cashmere brand. We might stock them in time for next Christmas".