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Being an output of the Global Agenda Council on the Future of Media, the “Creative for Good” platform is a repository of brilliant, inspiring and effective case studies worldwide, as well as a brief “how-to” guide and resources for organizations embarking on such efforts.The goal of the platform is to showcase the power of media and communications in creating positive change regarding social issues, and try to reverse the idea that advertising is only about increasing material consumption, whilst allowing NGOs and other organisations to benefit from simple tools and best practices while devising their own campaigns.