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The Global Agenda Council on the Future of Media was formed in 2010 and is now in its third term. Throughout its existence, the Council has focused on two main themes: 1) industry-related risks and opportunities; 2) the role of media in promoting social issues and adding value to society. The Council plans to develop an interactive report outlining the road map for the future of media through a process of co-creation with experts and the general public. The co-creation will take place on a crowd-sourcing platform hosted by the European Commission.